B2B Navigator.com – The guided workspace for B2B tech GTMs

We offer several options for you to work with us. Each is geared to a particular audience and outcome.

Products and Workshops

Our workshops combine proven techniques from industry leaders in their field to deliver the specific outcomes you need. In each case, B2B Navigator is delivered through online workshops using video and digital whiteboards (Miro), supported by an initial assessment, customizable workflow, and playbook.

Where to Play, How to Win for B2B Tech GTMs

An implementation of the system developed by Roger Martin to establish the foundations for a B2B tech GTM motion.

B2B Value Engineer

Focuses on customer and relative value discovery to give your GTM an edge.

Profile to Proposition

Gain a co-ordinated, rapid, repeatable approach to developing messaging based on a specific audience profile.

B2B Force Multiplier

Align the revenue team more effectively by working through a simplified B2B Navigator process

Frequently Asked Questions

The number of workshops in each series varies, but it is typically 1-2 a week for 3-4 weeks. Each workshop is 90 minutes long. You should allow for approximately double the amount of time outside the workshop for preparatory and follow up work. Attendees should be prepared to work together during this time.

We use Teams or Zoom meetings and an interactive whiteboard. We can run face to face workshops if required. We find that appointing a designated individual to act as the internal coach behind the scenes between workshops is extremely helpful.

  • B2B Navigator –Ideally a cross functional team with representation from Sales, Marketing and Product teams. Also suited to senior Marketing individuals and teams.
  • B2B Force Multiplier –This requires a cross functional team with representation from Sales, Marketing and Product teams.
  • B2B Storyteller – As per Navigator above, but also for any team or cross functional group.
  • B2B Value Engineer – Ideal for Product Management, Product Marketing and Product Strategy.

  • A review of the assessment
  • A customized workflow based on the assessment
  • The workshops and its outputs
  • A playbook based on the techniques practised during the engagement
  • A B2B navigator team t-shirt for each of the participants. An engraved compass award is an optional extra.

Typically between 10 and 30 days. At busy times up to 90 days.

Coaching Options

In addition we offer individual and team coaching for the same audiences as the workshop led options, applying the principles of B2B Navigator to an agreed set of goals. This option is typically offered in hours per week, scheduled as a regular set of online meetings/calls.

Coaching is most suited to transformative efforts or to support senior revenue team members. We are happy to support you in overcoming challenges and realising opportunities we have seen before, as well as brand new ones.

Coaching Topics

These are some of the areas in which we have provided support:

  • Goal setting and stakeholder alignment
  • Go to market strategy development
  • Revenue team alignment and effectiveness
  • Go to market and demand generation effectiveness
  • Marketing Operations and metrics
  • Marketing value and value visualization
  • Messaging and positioning
  • Digital first branding
  • Competitive analysis
  • Customer advocacy
  • Product category development