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When creating a marketing strategy, it is important to outline a sales strategy in order to create a foundation for your sales department to follow, so that sales and marketing work in conjunction. This increases the chance of a successful campaign. The salespeople who interact with buyers must be fully informed of any relevant marketing strategy, as well as have the necessary tools to implement it.
Sales strategy is based upon a couple of factors. The first is the company’s overall sales approach, which is influenced by the product sold and the company culture, as well as your customer base. Sales strategy is also determined by a given marketing campaign. Here it is essential that there is good communication between sales and marketing.
Depending on the campaign and overall business strategy, one of the things to define is whether your sales strategy is inbound or outbound. The traditional outbound sales strategy is more product-oriented and actively sells the product; inbound attracts and engages customers, inspiring them to learn more about your products.
A good sales strategy enables your sales team. It is a good idea to communicate clear objectives and specific actions to reach your objectives. Some factors to consider when determining a sales strategy include understanding your goals, knowing who your customers are, and understanding what the sales team needs to achieve their goals. Particularly with inbound marketing, it is beneficial to involve sales in the determination of strategy to ensure that they are fully on board and feel it is something they can implement.
The final stage of a sales strategy involves measuring its results in an effort to better understand where can you improve and what has been successful. This can help you when planning future campaigns and strategy.
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