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UX is short for user experience and addresses the quality of the connection between customers and company through media and technology. UX refers to customer experience as an end user of the technology that provides access to the sales process. UX is sometimes confused with UI, or user interface. While the user interface is a component of a well-functioning website, it is only one aspect of UX.
The goal of providing a good user experience is to give customers a smooth, well structured, glitch free user experience. As e-commerce competition can be fierce, given the ease of access to online products and services, technical issues in this process can easily lead to the loss of a sale. While customer experience in its broader sense is important in inspiring loyalty and long-term customers, UX is crucial to the first impression and the mechanics of a sale.
UX is part of your customer service and your customers’ overall brand experience. It incorporates a user-friendly website or application design and UI, the sales process, your customers’ product experience, and whatever follow-up service you offer and employ.
User experience focuses on the use of media connecting customers with your company; it is part of the online customer journey.
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