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Content creation fulfills the needs of the ever-demanding consumers on the internet looking for information, entertainment, connection, etc. The need to create content is something that has evolved from our online culture; there must be informative content for people to consume.
The kinds of content created and shared are boundless. All forms of self-expression are out there, and can be used when creating your own content. Writers write blogs (WordPress), photographers use photo sharing platforms (Flickr, Instagram), musicians have YouTube, and academics and business professionals can find white papers and lectures (TED). News, user-generated content, social media (LinkedIn or Twitter), curated content, entertainment, or interactive content (browser-based games) – it’s all out there. Most of these forms of content can be implemented in a content creation strategy, depending upon your audience.
First, you must create a content marketing strategy by determining your audience, what platforms you want to distribute your content on, and what sort of content you want to disseminate. You must decide upon the subject matter, keeping in mind you must create content tailored to your audience. In order to get traffic to your online content, it is essential to offer engaging content. Some of the ways to do this are to offer quality and original content, useful content, and actionable content.
Quality content is continually updated, accurate, data-driven, and pays attention to detail. You may choose to use imagery and video, curation, interviews, infographics, or reviews. Again, you should promote content that is concerned with your industry or field. You must offer enough varied content to maintain a following. Practical issues to pay attention to include your budget, measuring the content effectiveness (SEO rankings, traffic, leads generated), and looking at how well your messages convey a vision that reflects your particular audience and industry. Engaging content is often a combination of being useful, valuable, relevant, new, different, or entertaining. It must therefore offer something to the audience. Trust and credibility can be earned by offering something (content) instead of simply asking for customers’ business.
If you need help to create your content there are content creation tools, such as Ubersuggest (keywords), Word Swag (typography), Hemingway editor (writing), Haiku deck (slideshows), meme generator, infogr.am (infographics), word2cleanHTML (formatting), Photoshop (visuals), Instaquote (quotations), Canva (graphics for social media), or Over (text imagery), to name just a few.
It is only natural given the scope of online behavior that content creation is of great value to businesses and marketers. To create content that is engaging, offers something to its audience, and provokes a response is extremely useful in selling your brand. All this in a medium where it is said that imagination trumps budget, and costs are not necessarily the determining factor. It is not surprising that 95% of B2B enterprise marketers use content marketing (CMI).
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