Although telemarketing has a bad reputation, it can be a useful means to reach and better understand your customers.
Telemarketing can include sales but is not limited to it. Telemarketing may involve doing research, gathering information, and acquiring leads, It can be a step in a multi-faceted process, following up on a customer’s expressed interest in promotional material.
Telemarketing may be inbound or outbound. Inbound telemarketing involves customer service representatives who can answer questions, provide information, resolve problems, or accept orders. Outbound telemarketing is actively reaching out to potential leads, either by cold calling or as a follow-up, in order to sell, gather information, or find leads to send to your sales department.
Telemarketing can be an attractive strategy for several reasons. It is low cost, and enables you to reach more people, regardless of location. It is interactive and personal, and allows you to discover or address customers’ needs, concerns, or questions. The more personal approach may help you to establish ongoing relationships with clients.
The negative side to telemarketing is that it has a bad reputation. This reputation is due to telemarketers being interruptive, calling at inconvenient times, ”robo-calling” or automated telemarketing, and the number of scams using telemarketing. As a result, in some countries people can block telemarketers via governmentally listed preferences or through using phone apps.
Although telemarketing is low cost, particularly if you choose the automated route, there are costs particular to this sort of marketing approach. Telemarketing often requires training, and requires marketers to buy lists of leads, preferably valuable leads based on data. Telemarketing can be in-house or an via an external agency, depending on which alternative best suits your company.
Depending on what your technique and goals are, you may want to choose telemarketing as a part of your marketing strategy.
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